Company Name M Public Relations S.A. Location Lisboa

M Public Relations

Address Rua do Salitre 5, 2º
Managing Director Miguel Moreira Rato 1250-198 Lisboa
No of Consultants 10 Telephone no +351 211 546 120
Main Shareholders Miguel Moreira Rato Fax +351 211 546 129
Capital 50.000€ Email ca@mpublicrelations.pt
Year Company Founded Web www.mpublicrelations.pt
Contact

Miguel Moreira Rato | 934719944

Cristina Agapito | 933480556

Brief History

M Public Relations was created in July 2008. It has been hardly two years, but the spirit comes from way back. As way back as the experience of its team, who knows that the best way to shine in this Market is making its clients’ brand shine.

This is how M Public Relations grew from one to 10 co-workers and from 2 to 25 clients. This is how it has already attained goals set to be attained in 5 years time and this is how it was named for Best Agency of the Year at the awards held by Meios & Publicidade newspaper. Making its clients’ brand shine.

Philosophy/ Awards

M Public Relations provides communication consulting services closely related to its clients’ business strategies, meeting the highest quality and accuracy standards. All projects start from an internal and external careful analysis of the brand in question, so that they are later drawn together with the communication projects which will coherently reach all its targets (whether they are media, general public or co-workers).

M Public Relations will not draw any communication projects without previously having a deep knowledge of the brand in question, its aims, its history, its environment, etc.

This is the only way we can bring added value and draw effective projects in communication. The knowledge of the brand with which we work is crucial to the success of the communication projects. Therefore, the first contact with the brand will be studied in detail.

Questions such as “what has been the brand positioning abroad in the latest x months”, or “brand and competitors viewed by the media”, “where do you wish to go”, or also “exhaustive analysis of the target and brand information impact on public opinion”, will always be made a priori.

M Public Relations was one of the 3 agencies named BEST NEW AGENCY 2008 by the magazine Meios & Publicidade.

Main Services

Even if the client often does not know the answers to some of the questions, M Public Relations will look for the answers, through the appropriate Reputation, Media and Competitive Intelligence tools. Alongside with these products, M Public Relations offers the following expertise:

  • Communication Consulting
  • Institutional Communication
  • Marketing Communications
  • Brands Study
  • Internal Communication
  • Crisis Communication
  • Public Affairs and Government Relations
  • Contents and Support Production
  • Events


Main Clients/ Specialized Areas

Experience Areas: Distribution, Banking, Automotive Industry and Retail, Services, Great Consumer Products, Municipalities, NGOs, Logistics, Tourism, Clothing, Associations, Telecommunications, Wines, Transport, Pharmaceutical, Entertainment, New Technologies, Fashion, Law Practice, Watch-making.

Clients:

  • Area Golfe
  • Associação Portuguesa de Atrelagem
  • Artisani Gelados
  • CB Richard Ellis
  • Fontana Park Hotel
  • Forum para a Competitividade
  • Fundação Renascer
  • Garrigues
  • Glooq
  • Hope Lingerie
  • Lágrimas Hotels & Emotions
  • Manchete
  • Meetic
  • Paço – Promoção Imobiliária
  • Quorum Ballet
  • Sheraton
  • Sociedade Portuguesa de Esclerose Múltipla
  • Sonae Holding
  • Sonae Distribuição (Continente, Modelo, Modelo Bonjour, Bom Bocado, Worten, Worten Mobile, Vobis, Sport Zone, Loop, Modalfa, Zippy, Área Saúde, Maxmat e Maxgarden, Book.it)
  • Unilever (Skip, Sun, Organics, Calvé)