apecom We are the origin
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APECOM - Portuguese Association of Advisory Companies in Communication and Public Relations, founded in 1989, is the Portuguese business association that represents the sector of communication and public relations consulting companies in Portugal. Currently, this association comprises 33 companies that are responsible for more than 60% of the sector's turnover and employment, according to a research based on a universe of 121 companies see + |
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APECOM's mission is to promote exchange and new knowledge within the sector, the dignification of its members and their activity inside and outside the country.
All professionals from companies that make up the association are governed by strict codes of ethics, universal acceptance in the industry.
ESG is the area in which most investment is expected in 2024, while mastery of AI tools is the most important skill for the future, according to the new ICCO World PR Report 2023-2024.
View +“If the State does not define rules, we define them”: lobbying companies prepare “self-regulation” in 2024"
View +The accession of the new companies reflects an effort to reposition the association that has been made in the first year of mandate under the presidency of Domingas Carvalhosa
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