APECOM - Portuguese Association of Advisory Companies in Communication and Public Relations, founded in 1989, is the Portuguese business association that represents the sector of communication and public relations consulting companies in Portugal. Currently, this association comprises 28 companies that are responsible for more than 40% of the sector's turnover and employment, according to a research based on a universe of 117 companies

Among its main objectives, the defense and promotion of the interests of its associated agencies stands out, as companies dedicated to advising on communication, image and public relations, as well as their representation before public or private entities, national or foreign. and support for sustained market development. APECOM's mission is also to promote exchanges and new knowledge within the sector, to dignify its members and their activity inside and outside the country, as well as promoting professional training actions, congresses, seminars and sectoral studies, among others.

APECOM and all the professionals of the companies that make up the association are governed by strict codes of ethics, universally accepted in the sector, as is the case of the Stockholm Code.

APECOM has always been an active member of the ICCO - International Communication Consultancies Organization (the global organization representing the sector that groups around 1000 consulting companies in 30 countries) to which the Board of Management belongs.

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