The 2030 Agenda and the Communication Sector
Sustainability is on the business agenda. And the communication sector is no exception.
The 2030 Agenda, which was agreed in 2015 by the 193 member states of the United Nations, integrates the 17 Sustainable Development Goals (SDGs), translating into 169 goals, to be met by the year 2030.
The promotion of practices and actions with the objective of providing sustainability in its 5 dimensions - Planet, People, Prosperity, Peace and Partnerships, today integrates the business strategies of many companies, At the same time, it will provide investors with confidence and security and active cooperation with stakeholders.
The financial public began to worry about the sustainability criteria ESG - Environmental, Social and Governance,, which became vital indicators for the solidity of the reputation of companies and for the long-term success of the business.
Businesses currently have a purpose beyond profit, and should play an essential role in improving society, including advancing economic opportunities and promoting fair business practices.
In 2024, the European Union expects that 35% of companies in Europe are implementing their projects with impact in the sectors where they operate, contributing to the achievement of the goals to achieve a sustainable Europe.
Thinking about the path to sustainability, being aware of the geostrategic changes that occur in the world, and understanding the impact on organizations, business and people, begins to be a permanent management challenge.
The business contribution is therefore fundamental to the sustainable future, and sustainability is no longer a matter of individual management of the company, but of all sectors of the economy and industry. The communication sector cannot be an exception!
Sustainability – How to put it on practice?
“Sustainability has become strategy-driven. An increasing amount of people within companies are running their business with sustainability in mind. "
This is stated by HANS DAEMS, CSR Europe Chairman
Several organizations provide recommendations and practical guides for integrating sustainability into the operations strategy and organizational culture.
Each of the models differs in scope and approach, and knowing what solutions to adopt can be a difficult task.
Before making the decision on the integration model, it may be useful to carry out or revisit the company’s positioning, using the framework of the Sustainable Development Goals (SDGs):
How to develop sustainability culture?
Sustainability in the communication sector refers to the ability to carry out activities for a long period of time, taking into account social, economic and environmental criteria, which guarantee business continuity in parallel, credibility and good image of companies.
Being sustainable means being responsible to the new generations, promoting healthy social relationships and avoiding ending resources that took centuries to form.
A culture of sustainability is achieved when all employees of the company internalize the social, economic and environmental values of sustainability.
It is impossible to implement sustainable management if employees do not contribute their part in this challenge. Employees should be seen as essential elements of this process.
Employees must be aware of the need to incorporate sustainable practices in the company, but also in their personal routines.
In this sense, APECOM suggests that management organize internal awareness sessions, and use communication to disseminate and instruct employees to practice sustainability.
10 Baby Steps to implement at your company
A sustainable company is one that idealizes and puts into practice, the conservation of the exhaustible resources of the society in which it lives and, still, expands its business.
A company that operates sustainably should consider the three pillars that must coexist and interact with each other in a harmonious way. Social, Economic and Environmental.
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